Guest Speaker - John Ranes II
John E. Ranes II, CPF, GCF -- John is a well known instructor of workshops and seminars throughout North America. He has also taught framing programs in Europe, South America and Australia/New Zealand. He teaches for the Professional Picture Framers Association (PPFA - USA) as well as conducting programs for industry suppliers. John has served as a PPFA Chapter officer on two Midwest chapters as well as a director on the National PPFA Board.
John has been a consultant to The Fletcher-Terry Company for over twenty-four years and also consults for TruVue, Inc. He and his wife, Sarah own a successful frame shop and gallery in Appleton, Wisconsin. The Frame Workshop of Appleton, Inc. has won over ninety framing awards including two successive TPS Awards from The Fine Art Trade Guild of the UK and an Australian Framing Competition. John offers a wealth of new and creative ideas learned from being in constant touch with framers around the world.
John and Sarah expanded their 32 year old retail business in 2009 moving it to a new 6,120 sq/ft free standing building to gain even more exposure to their custom framing as well as accentuate their diversification into gifts, home d馗or and collectibles.
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Seminars
21 Tips to Survival
Framers, like most retailers, tend to get bogged down in the same old routine, especially if they've been doing it for a long time. But if you want to stay ahead of the curve, and ahead of your competition, you have to be willing to consider new ways to market your business, especially during these lean times. This presentation includes 21 tips for Survival, a list of common sense ideas for keeping your business profitable. You know most of them, but do you apply these guidelines to your own business?
John and Sarah Ranes expanded their retail business in October 2009 into a 6,120 sq/ft space doubling size and increasing exposure in the middle of a recession. In these tough times, the fundamentals play an important role to survival.
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Adding Gifts: Diversifying Your Framing / Gallery Business
In this day and age, is your business simply a destination for quality picture framing, or could you offer something more? In this program you will learn how adding complimentary gift lines can create store identity, improve consumer perception, increase marketing opportunities and add additional sales. You値l learn which lines are potentially the most compatible, best selling as well as where and how to shop for these products. You値l take with you valuable tips on shopping gift markets as well as contacts for new gift merchandise. See actual gift product that mixes well with the framing image you致e already established.
Secrets of Online Success - 10 Basics for a Good Website
This interactive seminar will help you build a more effective web presence, regardless if you already have a website or are considering designing one. We値l start by examining the goals and expectations framers and galleries have for doing business on the web. We値l then look at the key components that will make websites user friendly and seen by search engines.
You値l learn many practical tips on developing a successful web site design and implementation, including topics on SEO, natural positioning, shopping carts and web business in general. The importance today of having a website is obvious - but having one that people enjoy and can find would be fantastic!
Secrets of Online Success - Taking Your website to the next level
What is SEO - Search Engine Optimization and how can I make sure that my website is seen? Without the right structure, a beautiful website is like a beautiful woman that stays home. We値l discuss how to get your website seen and how to design it so that people want to stay and re-visit your website.
What about Social networking? Blogs? Should you be paying for directories and pay-per-click advertisements? How much time does this all take? We値l discuss the importance of each and how to allocate your time to those elements that are important. John痴 own website draws over 1,400 unique visitors per day - he値l share with you how to use this important tool in today痴 marketing.
Contact Information: John E. Ranes II, CPF, GCF
The Frame Workshop of Appleton, Inc.
430 East Northland Avenue
Appleton, Wisconsin 54911-2127 http://www.theframeworkshop.com
USA
telephone:920-731-2913 e-mail: john@theframeworkshop.com
920-731-6390
facsimile:920-731-0220 Home Office:920-749-1712
Home Fax:920-749-1896
John has been a consultant to The Fletcher-Terry Company for over twenty-four years and also consults for TruVue, Inc. He and his wife, Sarah own a successful frame shop and gallery in Appleton, Wisconsin. The Frame Workshop of Appleton, Inc. has won over ninety framing awards including two successive TPS Awards from The Fine Art Trade Guild of the UK and an Australian Framing Competition. John offers a wealth of new and creative ideas learned from being in constant touch with framers around the world.
John and Sarah expanded their 32 year old retail business in 2009 moving it to a new 6,120 sq/ft free standing building to gain even more exposure to their custom framing as well as accentuate their diversification into gifts, home d馗or and collectibles.
* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
Seminars
21 Tips to Survival
Framers, like most retailers, tend to get bogged down in the same old routine, especially if they've been doing it for a long time. But if you want to stay ahead of the curve, and ahead of your competition, you have to be willing to consider new ways to market your business, especially during these lean times. This presentation includes 21 tips for Survival, a list of common sense ideas for keeping your business profitable. You know most of them, but do you apply these guidelines to your own business?
John and Sarah Ranes expanded their retail business in October 2009 into a 6,120 sq/ft space doubling size and increasing exposure in the middle of a recession. In these tough times, the fundamentals play an important role to survival.
___________________________________________________________________________
Adding Gifts: Diversifying Your Framing / Gallery Business
In this day and age, is your business simply a destination for quality picture framing, or could you offer something more? In this program you will learn how adding complimentary gift lines can create store identity, improve consumer perception, increase marketing opportunities and add additional sales. You値l learn which lines are potentially the most compatible, best selling as well as where and how to shop for these products. You値l take with you valuable tips on shopping gift markets as well as contacts for new gift merchandise. See actual gift product that mixes well with the framing image you致e already established.
Secrets of Online Success - 10 Basics for a Good Website
This interactive seminar will help you build a more effective web presence, regardless if you already have a website or are considering designing one. We値l start by examining the goals and expectations framers and galleries have for doing business on the web. We値l then look at the key components that will make websites user friendly and seen by search engines.
You値l learn many practical tips on developing a successful web site design and implementation, including topics on SEO, natural positioning, shopping carts and web business in general. The importance today of having a website is obvious - but having one that people enjoy and can find would be fantastic!
Secrets of Online Success - Taking Your website to the next level
What is SEO - Search Engine Optimization and how can I make sure that my website is seen? Without the right structure, a beautiful website is like a beautiful woman that stays home. We値l discuss how to get your website seen and how to design it so that people want to stay and re-visit your website.
What about Social networking? Blogs? Should you be paying for directories and pay-per-click advertisements? How much time does this all take? We値l discuss the importance of each and how to allocate your time to those elements that are important. John痴 own website draws over 1,400 unique visitors per day - he値l share with you how to use this important tool in today痴 marketing.
Contact Information: John E. Ranes II, CPF, GCF
The Frame Workshop of Appleton, Inc.
430 East Northland Avenue
Appleton, Wisconsin 54911-2127 http://www.theframeworkshop.com
USA
telephone:920-731-2913 e-mail: john@theframeworkshop.com
920-731-6390
facsimile:920-731-0220 Home Office:920-749-1712
Home Fax:920-749-1896
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